About Us

Enrollment Resources is a North American leader in marketing Career Colleges and Trade Schools using logical, easy-to-follow tools and systems. Founded in 2003 by Shane Sparks and Gregg Meiklejohn, we help educational institutions increase enrollment and ultimately, their odds of success by simplifying their marketing and admissions processes.

Our driving purpose is to wrench marketing away from gurus, consultants and media companies peddling the latest “big idea” and to put it in the hands of the good, hard-working people tasked with running schools. We accomplish this by providing factual, reproducible marketing systems that will improve their organizations and their lives, helping the schools we work with grow without burning out their people in the process.

To this end:

1. We will only deal with what we understand to be true and provable through research and testing

2. We will focus on creating systems that build our clients’ knowledge so they can break-free of dependence on outside agents (including ourselves)

3. We will always deal in a truthful and transparent manner with clients and vendors

Key Staff

Gregg Meiklejohn, Co-founder / President
Gregg specializes in strategic marketing. He is an expert in branding businesses through public relations and the developer of the award winning program Knowledge Communities, which has consistently given clients massive returns at pennies on the dollar (when compared to advertising). Gregg has over 20 years of marketing experience and frequently delivers workshops and teaching sessions.

Shane Sparks, Co-founder / Managing Director of Fulfillment
Shane specializes in measurable marketing programs. He is our lead Business Coach and co-creator of ER’s proprietary Enrollment Marketing Performance Improvement Process (EMPI) — a business process that helps schools identify hundreds of thousands of dollars in marketing/admissions opportunity AND provides an actionable, realistic plan to recapture that money. Shane has helped clients generate literally millions of dollars in increased revenue.

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Russ Layton, Marketing Performance Improvement Coach
Russ specializes in improving client performance in marketing and lead generation. Formerly the Creative Director and Co-Founder of an advertising and marketing agency, he has worked in marketing leadership roles for over 7 years and is an expert on internet marketing initiatives for small and mid-sized businesses.

Tammy Miles, Paid Search Specialist
Our resident search engine marketing expert,Tammy Miles specializes in paid search strategies that compliment client goals and SEO efforts. She’s built successful direct response marketing campaigns from the ground up using paid search and contextual advertising sources. As a certified Google Adwords Professional, Tammy brings a wealth of experience, from building and managing multiple paid search accounts in the education sector to providing consultation on best practices to existing client accounts.

Katie Humphries, Copywriter & Website Optimization Specialist
Katie specializes in copywriting and website optimization. A member of the ER fulfillment team since 2006, Katie consistently achieves results for our clients by identifying ways to improve user experience and increase organic leads, giving client’s optimum control over the lead generation process.

Kevin Clark, Senior Programmer & Website Optimization Specialist
With over 15 years of experience in the field, Kevin is an expert in web technology. He architects, implements, optimizes and maintains all technology utilized by ER. Kevin also specializes in search engine optimization techniques that increase the number of visitors to client websites.

Gail Gingras, Finance
As head of our Financial Department, Gail brings over 30 years of Comptroller experience to ER. Gail is an MBA, former business owner, and champion of results through improved process.