About Us

Enrollment Resources is a leading Performance Improvement Management company dedicated to working with organizations that wish to make our society a better place.

Enrollment Resources advocates for and supports Proprietary Schools throughout North America. Our role in the industry: we help Career Colleges and Trade Schools use logical, easy-to-follow tools and processes designed to improve enrollment revenue ‘without’ increasing media buys or hiring new staff. Founded in 2003 by Shane Sparks and Gregg Meiklejohn, ER assists Proprietary Schools increase enrollments and ultimately their odds of success, by simplifying their Enrollment Management processes.

Our driving purpose is to wrench the control of key marketing functions away from gurus, consultants and media companies, peddling their latest “big idea” and to put the control of key strategic Enrollment Management functions back in the hands of the good, hard-working people tasked with running schools. We accomplish this by providing factual, reproducible Enrollment Management processes that, when used, will improve business metrics, the quality of the organization and those working there.

To this end:

1. We only share with our clients the best practices that we understand to be true and provable through research and testing

2. We will focus on creating Enrollment Management processes that build our clients’ knowledge base so they can in turn break free of dependance on outside agents (including ourselves)

3. At all times act in a truthful, transparent and proactive manner with clients and vendors

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Service Model

We believe that before we can move to solution, it is important to understand the correct problem. That’s why we strongly encourage all clients to first complete our proprietary Enrollment Management Scorecard. The EM Scorecard is a best practice analysis of your Admissions, Marketing, Retention and Placement departments.

The EM Scorecard is based on thousands of hours of analysis and testing on the most efficient way to drive the Enrollment Management process. EM Scorecard delivery is based upon the philosophy of Kaizen, a lean management approach developed by Japanese business leaders in the 1950s and used today by some of the most successful companies in the world. To paraphrase, Kaizen simply means ‘many continuous 1% improvements’. Who needs to turn the world on its head when a few small process improvements can parlay into a 20-30% lift in revenue.

This comprehensive analysis will help school leaders rapidly identify:

a) Where their greatest operational points of leverage exist
b) Several 1-2% opportunities a school can seize upon and leverage into rapid enrollment growth
c) Key bottlenecks preventing the successful implementation of good ideas, and
d) A score card that will quickly identify how a school is performing when stacked against competitors

Retainer Programs
Schools who complete the EM Scorecard will often follow up and have our Marketing Management team take on projects such as the self generation of leads, mystery shopping etc…When we help schools turn ideas into results, ‘consider it done’ is our operating credo.

In summary, unlike Ad Agencies (who tend to view buying more advertising as the solution to all marketing problems), we believe improving marketing processes to be the first step toward greater enrollment levels, revenue and profitability. Unlike consultants, (who tend to trade in ideas) we actually roll up our sleeves to help you implement proposed improvements, creating tangible results in a timely fashion.

For a complementary needs analysis, please call us at 250-391-9494 or e-mail paul@enrollmentresources.com to tee-up some calendar time with one of our subject experts. We promise we will leave you with 2-3 thought starters you can use immediately.