With recent economic calamities, combined with a surge in new regulations and ongoing State level investigations, it can really be disheartening for those who are in the education field for the right reasons. It’s like when kids ‘pile on’ in a school yard. Right now, Private Higher Ed is the kid at the bottom of the pile.
In light of all this stuff flying at us, perhaps it’s time to get back to basics. The next couple of weeks we will be running a conference call on Core Values in Education. To warm you up for this interesting “out of the box” exchange, we thought you might enjoy a recent TEDx talk on “Enlightened Consumerism” given by ER co-founder Gregg Meiklejohn.
Hope you enjoy the 10 minute talk…
If you’re unable to view the video, paste the following url to an Internet browser: http://www.youtube.com/watch?v=AGrrgJeiXCA
Hi Folks,
Hope you enjoy the speaker notes and corresponding audio from our December 30th talk as we look into 2012… If you’d like to dig into this call deeper, we can also set up a half hour talk together via the phone. Call us at 250-391-9494 to tee up a time.
Cheers,
Gregg Meiklejohn and Shane Sparks
Enrollment Resources Inc.
Join Education Marketing Experts Gregg Meiklejohn and Shane Sparks as they go through an in-depth analysis of the coming year and present their forecasts for what’s ahead for Enrollment Management in 2012.
This has been a year of adjustment and upheaval for those in the Private Post-Secondary field and 2012 is shaping up to be the same. Read more
A blog post by Higher Ed Watch was brought to our attention recently, and it raises some red flags for Private Post-Secondary schools. The article brings up some interesting points about the actual impact of new regulations within Private Post-Secondary.
Basically with the new rules, a school can only admit as many students as they can place upon completion. Widen the placement funnel, widen the admissions funnel.
If you work in the For-Profit Private Education field, we encourage you to take a couple of minutes to read this piece. I hope this isn’t the first in a wave of bad press on this topic.
or post the following url to your Internet browser: http://higheredwatch.newamerica.net/blogposts/2011/who_s_to_blame_for_job_placement_rate_abuses_at_for_profit_colleges-60157
I’m interested to hear your thoughts on this.
Best regards,
Gregg Meiklejohn
President & Co-Founder
Enrollment Resources Inc.
Gregg@enrollmentresources.com
250-391-9494
Q and A for September 29/2011 conference call
Featuring Enrollment Resources co-founders Gregg Meiklejohn and Shane Sparks
What leads convert the best?
If you convert 1/30 data-post leads to a start, what is a healthy best practice conversion rate on a phone lead ? Read more
| Note: Enrollment Resources will be hosting a Performance Improvement Conference Call on the topic of this article on Thursday September 29th, 2011 at 2pm (Eastern). Click Here to register and secure your spot for the call. |
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The other day I was talking with a school owner who proudly announced that “leads are up over 200% this year over last”.
“Great, what changed?” I asked.
“We made some changes to our website (that I had suggested) and we contracted with a lead generation portal. We are listed on their site and they are running a Google Adwords campaign for us.”
Something didn’t feel right. I got curious…
Use the link above to listen to the audio portion of the “Marketing Differences of For-Profit and Not For-Profit Schools” Webinar. This session was presented on August 16th, 2011 by Gregg Meiklejohn of Enrollment Resources Inc. & Martin Lind of Leads360 .
Save the Date: Webinar on not for-profit and for-profit marketing differences
Understanding the Best Practices for Your School
Date: Tuesday August 16th, 2011
Time: 2pm Eastern/11am Pacific
Duration: 30 minutes, with time set aside after for informal Q and A.
There is great debate on how not for-profit and for-profit schools differ in providing education to their students. Enrollment Resources and Leads360 have completed a differentiation analysis on the more overlooked area of how marketing tactics differ between these types of schools. The findings are sure to be interesting and the conclusions will be relevant to improving your operations.
We are looking forward to sharing the results in our webinar on August 16 at 2 PM Eastern/11 AM Pacific.
Signup here: https://www1.gotomeeting.com/register/690568489