Enlightened Consumerism: Decoupling Society from Consumerism & Debt

A TEDx Talk by Gregg Meiklejohn

With recent economic calamities, combined with a surge in new regulations and ongoing State level investigations, it can really be disheartening for those who are in the education field for the right reasons. It’s like when kids ‘pile on’ in a school yard. Right now, Private Higher Ed is the kid at the bottom of the pile.

In light of all this stuff flying at us, perhaps it’s time to get back to basics. The next couple of weeks we will be running a conference call on Core Values in Education. To warm you up for this interesting “out of the box” exchange, we thought you might enjoy a recent TEDx talk on “Enlightened Consumerism” given by ER co-founder Gregg Meiklejohn.

Hope you enjoy the 10 minute talk…

If you’re unable to view the video, paste the following url to an Internet browser: http://www.youtube.com/watch?v=AGrrgJeiXCA

Notes & Audio from ER Conference Call: 2012, A Look into the Future of Education Marketing

Click Here to Listen to the Conference Call

Hi Folks,

Hope you enjoy the speaker notes and corresponding audio from our December 30th talk as we look into 2012… If you’d like to dig into this call deeper, we can also set up a half hour talk together via the phone. Call us at 250-391-9494 to tee up a time.

Cheers,
Gregg Meiklejohn and Shane Sparks
Enrollment Resources Inc.

Weakness:

What is the major weakness or issue we face as an Industry in the next year? Read more

Pondering 2012, What’s Over the Horizon?

Enrollment Resources Forecasts the Year Ahead

Join Education Marketing Experts Gregg Meiklejohn and Shane Sparks as they go through an in-depth analysis of the coming year and present their forecasts for what’s ahead for Enrollment Management in 2012.

This has been a year of adjustment and upheaval for those in the Private Post-Secondary field and 2012 is shaping up to be the same. Read more

Job Placement Rates Spark Lawsuit & Regulatory Restrictions

Startling Trend a Warning for Private-Post Secondary

A blog post by Higher Ed Watch was brought to our attention recently, and it raises some red flags for Private Post-Secondary schools. The article brings up some interesting points about the actual impact of new regulations within Private Post-Secondary.

Basically with the new rules, a school can only admit as many students as they can place upon completion. Widen the placement funnel, widen the admissions funnel.

If you work in the For-Profit Private Education field, we encourage you to take a couple of minutes to read this piece. I hope this isn’t the first in a wave of bad press on this topic.

Click here to read the article

or post the following url to your Internet browser: http://higheredwatch.newamerica.net/blogposts/2011/who_s_to_blame_for_job_placement_rate_abuses_at_for_profit_colleges-60157

I’m interested to hear your thoughts on this.

Best regards,
Gregg Meiklejohn
President & Co-Founder
Enrollment Resources Inc.
Gregg@enrollmentresources.com
250-391-9494

Notes & Audio from Sept. 29th Online Lead Generation Performance Improvement Conference Call

Click Here to Listen to the Conference Call

Q and A for September 29/2011 conference call
Featuring Enrollment Resources co-founders Gregg Meiklejohn and Shane Sparks

What leads convert the best?

1. Referrals from grads and employers via LinkedIn
2. Phone calls generated from websites
3. Phone calls generated from PPC
4. Phone calls generated from print, TV, then Radio
5. Re-marketing to stale leads
6. Data post leads from websites
7. Data post leads from PPC
8. Datapost leads from portals
9. Datapost leads from co-reg portals

If you convert 1/30 data-post leads to a start, what is a healthy best practice conversion rate on a phone lead ? Read more

I have a scary story to share…

The other day I was talking with a school owner who proudly announced that “leads are up over 200% this year over last”.

“Great, what changed?” I asked.

“We made some changes to our website (that I had suggested) and we contracted with a lead generation portal. We are listed on their site and they are running a Google Adwords campaign for us.”

Something didn’t feel right. I got curious…

Read more

Audio of Aug. 16th Webinar: “Marketing Differences of For-Profit and Not For-Profit Schools”

Click Here to Listen to Audio of the Webinar

Use the link above to listen to the audio portion of the “Marketing Differences of For-Profit and Not For-Profit Schools” Webinar. This session was presented on August 16th, 2011 by Gregg Meiklejohn of Enrollment Resources Inc. & Martin Lind of Leads360 .

Marketing Differences of For-Profit and Not For-Profit Schools

Save the Date: Webinar on not for-profit and for-profit marketing differences
Understanding the Best Practices for Your School

Date: Tuesday August 16th, 2011
Time: 2pm Eastern/11am Pacific
Duration: 30 minutes, with time set aside after for informal Q and A.

There is great debate on how not for-profit and for-profit schools differ in providing education to their students. Enrollment Resources and Leads360 have completed a differentiation analysis on the more overlooked area of how marketing tactics differ between these types of schools. The findings are sure to be interesting and the conclusions will be relevant to improving your operations.

We are looking forward to sharing the results in our webinar on August 16 at 2 PM Eastern/11 AM Pacific.

Signup here: https://www1.gotomeeting.com/register/690568489