Free Download – Summary of Title IV Regulations Affecting School Marketing Practices

Enrollment Resources has completed a thorough review of the new regulations being enacted by the Department of Education on July 1, 2011 affecting Private, For-Profit Career Schools. We have summarized the Gainful Employment and Misrepresentation regulations into a 5-page Client Brief to assist clients with compliance to the coming regulations.

Click here to download a summary PDF of this document.

Implications of the coming DOE Regulation

by Shane Sparks, Co-founder

As you know, the new federal DOE regs are coming into effect on July 1, 2011. We’ve been working hard to make sense of the them and make sure we are compliant in our work for you.

Through this three things are coming clear that bear some thought, that I feel compelled to share:

Your No BS Marketing Plan for 2011
Tips to Adapt to Changing Industry Regulations Plus Honest Staples of Good Marketing

By Gregg Meiklejohn, Co-Founder

Wow, it’s 2011. My Co-Founder Shane Sparks and I have been at this marketing game a long time and it seems we’ve seen every scam, new fangled idea and so-called “marketing innovation” come and go several times over. Today, the core fundamentals established in the early 20th century are largely the same, except for four crucial elements… Read more

Picture Perfect Web Pages: How the Right Balance of Images & Copy on Your Website Can Mean a Big Return in Conversions

By Gregg Meiklejohn, Co-founder

A number of us here at Enrollment Resources recently attended an interesting webinar put on by MarketingExperiments, an internet-based research lab dedicated to conducting experiments in optimizing sales and marketing processes. After the webinar we got to talking about a topic that comes up again and again when we’re looking at and designing websites: “Images vs. Copy.”

We’re always trying to help schools articulate their offering in a way that is clear, distinct, and speaks directly to the target market. Most often we do this through copy.

This webinar was a great reminder of the power that a good image can have (and the unfortunate power that a poor image can have too). Read more

How to Increase School Revenues by Slightly Tweaking your Marketing and Admissions Systems

By Gregg Meiklejohn, Co-founder

Today in the Higher Education field, in the area of marketing in particular, opportunities abound to leverage time and money. These points of leverage create results greater than what seems to be possible. Organically a School can typically grow 20-30 percent per year without a huge stress on infrastructure. Yet in growing organically, one can often get steamrolled by competitors who grab market share at a greater pace or simply lose the potential of a program opportunity. Nature abhors a vacuum. Slow organic growth particularly when rolling out a new program or geography often doesn’t do the trick in the cut and thrust world of marketing. Read more

How a Canary can save your school from financial ruin…

by Gregg Meiklejohn, Co-founder

At the advent of the Industrial Revolution, there was a sudden accelerated demand for coal. It was seen as the crucial fuel needed to operate various aspects of factories and later steam plants. Read more

Bandwagon Jumping

Reach within grasp

by Shane Sparks, Co-founder

We have a management philosophy that my very bright business partner Gregg came up with, called “Reach within Grasp”. It means we ask ourselves if we take on a project can we finish it? It seems like a obvious question, but I’m constantly surprised, both at my self and with clients, how many projects get started that can’t be reasonably finished. Read more