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Archive for Admissions

June 3rd Conference Call Notes “Things You Can No Longer Say or Write”

Click here to listen to the conference call Below are the speaking notes from the June 3rd, 2011 conference call on “Things You Can No Longer Say or Write After July 1st” affecting US Title IV schools. Presented by Shane Sparks and Gregg Meiklejohn of Enrollment Resources Inc. Employability Avoid using the BLS stats on [...]

How to Increase School Revenues by Slightly Tweaking your Marketing and Admissions Systems

By Gregg Meiklejohn, Co-founder Today in the Higher Education field, in the area of marketing in particular, opportunities abound to leverage time and money. These points of leverage create results greater than what seems to be possible. Organically a School can typically grow 20-30 percent per year without a huge stress on infrastructure. Yet in growing organically, [...]

How to crank up revenues by optimizing incoming internet leads

by Russ Layton and Gregg Meiklejohn The key success metric within the Enrollment Management process is Appointments per day per rep. All activities around lead generation should be geared toward generating more interviews per Admissions Rep per day. Interviews and tours are where new students are created. If you can increase a reps interview rate [...]

Would You Spy on Your Admissions Staff if you could make a Million Dollars?

When I was a young boy I was in Cub Scouts, the pre cursor to Boy Scouts. One session we made home made periscopes, manufactured from cardboard boxes and a couple small rectangular mirrors. The periscopes were painted inside and out in flat black paint. I was now in possession of a three foot long instrument of stealth. A flat black spying machine just like the sub commanders used in the movie Das Boot.

How 1% Can Translate Into Millions of Dollars

By Gregg Meiklejohn, Co-founder I have a story about 1% and how this esoteric, marginal mathematical digit can represent for schools the difference between mediocrity and excellence, breaking even or being highly profitable.

Archive of audio tele-conferences

Listen to some of our past Q and A conference calls with experts Shane Sparks and Gregg Meiklejohn