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Archive for Management & Leadership

Using Risk Reversals

by Shane Sparks, Co-founder For years Gregg and I have been advocating for “risk reversals” in the admissions process. It’s a concept used successfully in many other industries (heck, WE use a risk reversals for our school clients), but rarely used in career education. A “risk-reversal” is simply a way to remove the perceived risk [...]

Career Education Review Article

Enrollment Resources co-founder Shane Sparks was recently featured in an article in the Career Education Review on “The Top 3 Coming Trends for Education Marketers” Download a PDF here.

June 3rd Conference Call Notes “Things You Can No Longer Say or Write”

Click here to listen to the conference call Below are the speaking notes from the June 3rd, 2011 conference call on “Things You Can No Longer Say or Write After July 1st” affecting US Title IV schools. Presented by Shane Sparks and Gregg Meiklejohn of Enrollment Resources Inc. Employability Avoid using the BLS stats on [...]

Free Download – Summary of Title IV Regulations Affecting School Marketing Practices

Enrollment Resources has completed a thorough review of the new regulations being enacted by the Department of Education on July 1, 2011 affecting Private, For-Profit Career Schools. We have summarized the Gainful Employment and Misrepresentation regulations into a 5-page Client Brief to assist clients with compliance to the coming regulations. Click here to download a summary [...]

Implications of the coming DOE Regulation

by Shane Sparks, Co-founder As you know, the new federal DOE regs are coming into effect on July 1, 2011. We’ve been working hard to make sense of the them and make sure we are compliant in our work for you. Through this three things are coming clear that bear some thought, that I feel [...]

How a Canary can save your school from financial ruin…

by Gregg Meiklejohn, Co-founder At the advent of the Industrial Revolution, there was a sudden accelerated demand for coal. It was seen as the crucial fuel needed to operate various aspects of factories and later steam plants.

Bandwagon Jumping

by Shane Sparks, Co-founder I have to admit, I’ve been reluctant to jump on the blog bandwagon, mainly because it requires a commitment of time (which, like for most of us, is at a premium for me). But as I thought it through I realized, like all important things, I need to make time. Or [...]

Reach within grasp

by Shane Sparks, Co-founder We have a management philosophy that my very bright business partner Gregg came up with, called “Reach within Grasp”. It means we ask ourselves if we take on a project can we finish it? It seems like a obvious question, but I’m constantly surprised, both at my self and with clients, [...]

Inside the Bottle

by Shane Sparks, Co-Founder I had a typical sales call yesterday: The prospect began the conversation focused on a specific solution they had in mind. “We need more (fill in the blank),” he began. I listened patiently for a few minutes and asked some pointed questions. And then quickly determined that they had many problems [...]

Archive of audio tele-conferences

Listen to some of our past Q and A conference calls with experts Shane Sparks and Gregg Meiklejohn