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Archive for Marketing

Career Education Review Article

Enrollment Resources co-founder Shane Sparks was recently featured in an article in the Career Education Review on “The Top 3 Coming Trends for Education Marketers” Download a PDF here.

June 3rd Conference Call Notes “Things You Can No Longer Say or Write”

Click here to listen to the conference call Below are the speaking notes from the June 3rd, 2011 conference call on “Things You Can No Longer Say or Write After July 1st” affecting US Title IV schools. Presented by Shane Sparks and Gregg Meiklejohn of Enrollment Resources Inc. Employability Avoid using the BLS stats on [...]

Advice from David Ogilvy

Words of wisdom from the greatest advertising man in history.

How 1% Can Translate Into Millions of Dollars

By Gregg Meiklejohn, Co-founder I have a story about 1% and how this esoteric, marginal mathematical digit can represent for schools the difference between mediocrity and excellence, breaking even or being highly profitable.

Archive of audio tele-conferences

Listen to some of our past Q and A conference calls with experts Shane Sparks and Gregg Meiklejohn