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Archive for Strategy

Using Risk Reversals

by Shane Sparks, Co-founder For years Gregg and I have been advocating for “risk reversals” in the admissions process. It’s a concept used successfully in many other industries (heck, WE use a risk reversals for our school clients), but rarely used in career education. A “risk-reversal” is simply a way to remove the perceived risk [...]

June 3rd Conference Call Notes “Things You Can No Longer Say or Write”

Click here to listen to the conference call Below are the speaking notes from the June 3rd, 2011 conference call on “Things You Can No Longer Say or Write After July 1st” affecting US Title IV schools. Presented by Shane Sparks and Gregg Meiklejohn of Enrollment Resources Inc. Employability Avoid using the BLS stats on [...]

Free Download – Summary of Title IV Regulations Affecting School Marketing Practices

Enrollment Resources has completed a thorough review of the new regulations being enacted by the Department of Education on July 1, 2011 affecting Private, For-Profit Career Schools. We have summarized the Gainful Employment and Misrepresentation regulations into a 5-page Client Brief to assist clients with compliance to the coming regulations. Click here to download a summary [...]

How 1% Can Translate Into Millions of Dollars

By Gregg Meiklejohn, Co-founder I have a story about 1% and how this esoteric, marginal mathematical digit can represent for schools the difference between mediocrity and excellence, breaking even or being highly profitable.

Archive of audio tele-conferences

Listen to some of our past Q and A conference calls with experts Shane Sparks and Gregg Meiklejohn