Position your programs for greater success: Generate greater market share and defend against competitive attacks

“Enrollment Resources has been instrumental in helping our school market to our advantage. After using multiple firms in the past to no avail, we have finally found a company who understands how to market schools. We are excited about the changes we are making (with their guidance) to finally capture our market share. I cannot recommend them more highly.”

Sandra Olson-Meyer, President
Construction Industry Training Council

Forward thinking leaders are constantly on the lookout for ways to improve their long range ability to increase market share and stave off competitive attacks. Those Education programs that lead a niche are more profitable than those in second or third place. Programs that are weakly positioned within the competitive landscape or have relatively weak offerings tend to lack profitability. Weakly positioned marketing strategy is akin to running up a hill of sand with several people above you with the same objective, kicking sand in your face.

We can help you gain clarity in your program performance from the perspective of stakeholders such as students, alumni, vocational counselors and those who hire your grads. We believe these opinions form the center of your marketing efforts (not pretty ads). We analyze your program offerings and compare their merits against your competitors to help isolate the perceived value of your program offering. We then work with you to create an action plan to move you to long range strategic improvement often involving repositioning a program so it may gain greater traction in the market.

The result is a process that moves you in a matter of months to greater market share and leadership.

This process is ideal for Senior Leadership who want to create programs that dominate market niches, improving profitability and staving off competitive attack.

To learn more, call us at 250-391-9494.