Website Optimization

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Are You Overlooking Your Biggest
Lead Generation Opportunity?

Chances are your greatest lead conversion tool is right under
your nose and you do not even know it

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Dear School Leader,

I want you to imagine two rivers…

River 1 is full of gold — it’s also full of miners. It’s a huge river, chock-a-block full of eager miners out to mine the rich spoils of the water. If you choose to mine this river, there is a chance that you might get lucky and strike a big haul. That’s possible. What’s inevitable is you, elbow-to-elbow, day in and day out, constantly fighting for position in the river.

River 2 is much smaller and contains less gold — but it runs through your backyard. You have complete private access to this river 24 hours a day.

Which river do you choose?

I know this is an antiquated metaphor (there’s not a lot of gold panning going on these days), but this scenario is a good example of what’s going on in education marketing.

A lot of schools today rely heavily on portals and lead aggregators to generate leads. Portals can be great; they are a relatively easy way to get in front of prospects and hopefully generate interest in your school. However, if you’re getting in front of prospects through a portal, chances are your competitors are as well. Some portals market multiple schools to every lead, sell add space on “your” landing page to other schools or even re-sell your leads. Using portals is like mining for gold in River 1.

River 2 is your website. Why venture out into the over-crowded annals of portals when you have a perfectly good lead generation source right under your nose? I’m talking about your school’s website. By converting MORE of the existing traffic website, you can cut out the middle man and develop leads directly from the source.

We’ve found most schools do a poor job of converting their visitors into eager-to-enroll leads. That is bad for schools. Extensive research on conversion rates has shown that, next to direct telephone inquiries, leads generated from your own website are the highest converting.

Website Optimization

Enrollment Resources works on a performance basis to increase the number of organically generated leads emanating from your website, leading to higher quality leads, higher conversion rates and more starts.

We will help you:

- Increase high converting leads on your existing website
- Create an online presence that doesn’t rely on pay-per-lead portals/aggregators
- Generate leads that are exclusive to you (not shared with competitors as per portals)

How we do it:

1. We will make refinements to your existing site. This may include copy changes, placement of inquiry forms, tweaking calls to action, split tests of pages, and more. (All changes will be approved by you in advance)
2. We will put in place tracking systems that measure visitor trends to allow for ongoing improvement and A/B split testing of website elements
3. We will improve organic rankings through a Search Engine Optimization regimen
4. We will conduct an online PR campaign, which may include placing articles, sending out press releases and other activities to drive traffic to your website and increase relevance to search engines
4. We will execute on additional marketing innovations to keep you ahead of your competitors

Get a FREE ‘Mini-Audit’ of Your Website

The first step is to get a FREE “Mini-Audit” of your school’s website by one of the friendly and experienced Conversion Experts at Enrollment Resources. We’ll take a thorough look at your site and help you identify areas of opportunity.

We promise to give you some good advice, regardless of whether you become a client.

To book your FREE website “Mini Audit,” call us at 250-391-9494 to schedule a time to talk with an experienced Conversion Expert.

Sincerely,

Shane Sparks, Co-Founder
Enrollment Resources Inc.