Enrollment Resources

Read what educators are saying about Enrollment Resources

 

“Before working with Enrollment Resources we were challenged primarily by lead generation, as well as selling techniques, specifically account executives and how they present themselves when they’re at hiring sessions or job fairs, and how they approach the potential customer. They just needed some more active training. I began working every month with Gregg and Shane and analyzing what we were doing and developing projects in the system. We put some systematic things in place so that lead generation would happen and we’d be better at what we do.

I’ve come to understand that there are some commonalities; that as a career school, some issues are the same for me as they are for other careers schools, some things that are a problem are universal and it’s not just me. I like the overall commitment that Shane and Gregg have to teach me how to do it, and not just do it for me. I think that’s important. I don’t want to be dependent, I want to be trained. Everyone I work with there is a joy, they are very, very, very pleasant.”

Valerie Thibeau
New Horizons

 

“There’s no doubt that we gained through our relationship with Enrollment Resources. Even now, we have staff meetings and tips that ER shared with us come back up again and again. It helps us justify why we do things a certain way or why we need to change things.

What I think is great is that the model that Enrollment Resources uses can fit any type of business – whether it’s a small school like us or a huge university campus. In a year from now we could go through the exact same process because it’s baby steps. Next year we might be able to do the exact same process but bring it up a notch. We’re pretty much in our infancy but I think this type of assessment and implementing strategies could be an ongoing thing, not just a one shot deal.”

Conrad Laudry
Atlantic Paramedic Academy

 

“Our main challenge before working with Enrollment Resources was that we didn’t have a program or system in place that permitted us to follow up on leads that we generated through our website or at fairs. They assisted us and worked closely with us to develop a Google ad campaign complimented by a follow-up system which allowed us to enter leads into this program and then on a regular basis provide these leads with some information about our program. In fact it not only works with leads and students, but also with agent leads. As a result we have much better exposure with the agents; we have a presence of mind with them. With student leads the process has allowed us increased our profile with them without requiring much of my time to do so. It’s definitely been a good learning process for me in my role in terms of marketing, advertising and sales. As well as dealing directly with prospective clients and indirectly using the electronic means that we have with the world wide web, etc. It has been very helpful. It has given me a better foundation with regards to how to approach the marketing and advertising scope of my job. I would highly recommend Enrollment Resources to anyone in my position.”

Phil Ohl
School District #63

 

“Enrollment Resources has been instrumental in helping our school market to our advantage. After using multiple firms in the past to no avail, we have finally found a company who understands how to market schools. We are excited about the changes we are making (with their guidance) to finally capture our market share. I cannot recommend them more highly.”

Sandra Olson-Meyer, President
Construction Industry Training Council

 

“Adding the videos to our landing pages was an awesome idea!!!! Love it!!! Love you!!! Love the statistics you send me!!!”

Nancy B. Pruitt
Director of Admissions
The Professional Culinary Institute

 

“Enrollment Resources gets you immediate results. After attending the Admission Strategy Session of the marketing Boot Camp. (As a result of this session) we made some small changes on how we received inquiries from the phone and since then, we’ve nearly doubled our conversion from leads to scheduling appointments!”

Frank M. Trieu
Evergreen Beauty and Barber College

 

“Enrollment Resources have helped us reposition our thinking about the message we deliver to prospective students. We started with their program two months ago and have made low cost adjustments to our marketing campaigns and customer interactions that have improved our results.”

Stuart Bentley
President
triOS College Business Technology Healthcare

 

“We have a lot of good things to say. You guys are great… I would reference you to many schools although I should keep your ideas and secrets for ourselves.”

Jean-Luc Hauviller
President
Culinary Institute LeNôtre

 

“The things we instituted from your recommendations have been attributed to our record enrollment, and a record freshman class. I believe that our admissions customer service is better than ever.”

Becky Watson
Director of Marketing
Central Washington University

 

“If I’m really honest, the little ad you and I spent 10 minutes creating gets more calls per week than we usually get per month. Absolutely astounding!”

Mark Kerluke,
Legends Academy

 

“Your program has been exactly what I have been looking for! My partner and I are educators, and sometimes need a little help and coaching with marketing and sales ideas! (You) provide just that and more. Shane and Gregg have been very helpful with ideas, and suggestions that have really helped us increase enrollment… Thank-you guys!”

Maria A. Eng, B.A., B.Ed.,
Manager
Canaglobe TESOL Centre

 

“I had been meaning to send you an email to say thank you for the seminar. I took away many other useful things from the two days. I have created a call checklist for our recruiters and some new phone sheets to encourage them to get into a conversation with their callers. I also started a ranking system for our recruiters based on their appointment setting and registration rates. This has already created some healthy competition amongst them.”

Cheryl Harrison,
Director of Admissions
MC College Group

 

“I was surprised there was so many ways to increase enrollment and retention without spending money!”

Kate Moore
VHA Training & Education Centre
Ottawa, Ontario

 

“Boot Camp revealed the value of creating or specializing in a niche market while maintaining a personalized approach to school (admissions)/student interaction. Most importantly, Boot Camp demonstrated the importance of including the employment community in the interaction process.”

Jaleen Rousseau
Canscribe Career Centre
Lake Country, BC

 

“Thank you! We’ve enjoyed your gentle touch and profited greatly from your obvious depth of experience that goes well beyond the manual. The manual itself is a treasure trove of marketing insight. All in all, you really put practical shoe-leather on the theoretical teachings of even the best marketing gurus.”

Dennis Woods
Owner
King’s Way Classical Academy

 

“An excellent presentation on reception and first contact with prospective students and the exchange with other schools provided valuable insight.”

John Paul Johnston
Divers Institute of Technology

 

“Brainstorming with the other schools and listening to the mystery shop cd’s provided valuable insight in seeing where people are missing potential enrollments.”

Heidi Munoz
Digipen Institute of Technology

 

“Truly an enjoyable experience. From the input from both of you on how I can improve my current staff practices starting with first contact by phone, I was able to put it in to practice right away.”

Tom Elliot
Construction Industry Training Council

 

“These ideas “reopened” my eyes on what we don’t do and what we do wrong. The information is relevant and useful to put into practice right away.”

Faron Boreham
Draughons Junior College

 

“The FABF model of influential wording to prospective students was a big insight and the interaction with peers provided great feedback.”

Mike Fiore

 

“The atmosphere is relaxed and the information is delivered at a good pace. I walked away with some great ideas for training my staff and refining our point of contact.”

Bill Yager

 

“The quality and depth of information was excellent and brought insight into preparing employer testimonials for our college. The discussion group was lively and enjoyable.”

Evergreen College

 

“The advertising and market research discussions were valuable and well presented.”

Mark Coote

 

“I like the FABF model because it is easy for us to use our “lingo” but the model puts it into relevance to the prospective student.”

AJ Crothwaite

 

“Great work gentlemen! You guys are in tune with the industry and the topics are current and insightful. Our biggest lesson was the importance of in-house training of our front line staff in handling inquiries properly. Excellent presentation, great speakers, and relevant exercises.”

Brian Yager

 

“The presentation was direct, detailed and insightful with hints, tips and tracks to increase enrollment. I learned the importance of a planned approach and ways to define a strategy.”

Susan Williamson
Business Skills College

 

“The practical advice and ideas to improve lead generation is very constructive. Your methods of systematizing and first point of contact with clients are practical and easy to integrate.”

Gary Zhen
Metro College of Technology

 

“Learning how to maximize leads and listening to the cd of admission reps booking appointments brought insight into our current practices.”

Mike Gelinas
CTS Canadian Career College

 

“By defining a marketing plan and executing mystery shops, you showed how we can provide value to our potential customers. I enjoyed the aspect of training our employees to improve first point of contact, thus improving enrollment.”

Stuart Bentley
Trios Corporation

 

“I have enjoyed hearing the participants’ insights and the details on improving adverting layouts and phone contact.”

Beverly Reid
MTI Community College

 

“The interaction with other participants and the “reality check” that we received from this experience was invaluable. The idea of having advisory boards and referral systems brought attention to the needs of our organization.”

Linda Langlois
Ms. Loreas’s College of Esthetics and Nail Technology Inc.

 

“The presenters had a great sense of humor and still kept us on task with our needs for planning.”

Allan Greenhow
Gateway Careers

 

“The insight that marketing is more about building relationships than spending $$ in advertising brought a shift in the perception of our customer. I really enjoyed the interactive activities with other people have similar goals.”

Denise Stroude
Rhodes Career College

 

“The information presented was relevant and informative. My biggest insight was the topic of referral channels and how to use them.”

Philippe Taza
Automotive Training Center

 

“We realized that our advertising isn’t worth anything if we lose them on the phone!”

Mark Kerluke
Legends International School

 

“The pooling of ideas from all sources with guidance from the presenters was excellent and there was so much valuable information to use from the whole process.”

Susan Woods

 

“We learned some great insights about advertising and what types of ads that work and why.”

Paul Grewal
Success College

 

“Your lead generation session presented sound knowledge of the various channels and templates that can be used to increase enrollments.”

Randy Delisle

Francophone Society of Victoria

 

“The energy and honesty of the group was excellent value. The presenters anecdotes were light and fun and I learned how putting our dollars into advertising without the PR to back it up is money wasted.”

Jenny Stewart
Canadian Acupressure College

 

“The presentation style was informative, clear, practical and fun. The insights into budget considerations, real people vs. voice mail and the importance of intake lists was excellent. I learned a lot. Thank you!”

Leslie Blake
Alder School of Professional Psychology

 

“I learned new sales techniques to add to our systems that are working well and the interactions from everyone contributed many different ideas.”

Roberta Kayter
CDI College

 

“You offered practical and simple tasks, such as, taking a number for every call and how powerful that can be to increasing you enrollment.”

Danielle St. Jacques

 

“The phone calls are where we were losing prospects, thank you for opening our eyes. You provided great insights into advertising and examples of what catches, what doesn’t, and why.”

Michelle Ladoucer
Canadian Tourism College

 

“A wealth of information passed on. The follow-up info and contact leads were great tips.”

Leslie Skinner
Canadian Tourism College

 

“I was surprised to learn how much revenue can be lost by not properly managing phone inquiries. Listening to the mystery shop tapes and was fun and insightful.”

Maria Eng
Canaglobe Testol Centre

 

“The whole session was most informative and you brought it to my attention that the phone intake is

where is all starts.”

Carolyn Matt

 

“We realized how much $$ we are losing just by not getting information on leads. There was a real team environment and we all worked together to brainstorm solutions to particular problems.”

Bette McIsaac
International Education, School District 43

 

“I really enjoyed the interactive style of the presentation and learned the importance of systems for enrollment management.”

Emma Rodregoez
Bodwell College

 

“Thanks for doing a great job presenting new ideas for effective marketing. I think we’ll be able to benefit from your ideas and processes.”

John Zimmerman,
President
MTI College
Sacramento, CA

 

“The process of developing FAB sheets, ad messaging and structure, and improving lead tracking and lead generations systems were excellent. Great Stuff!”

Geoff Collier

Thompson Career College

 

“The importance of telephone inquiries was insightful and the feedback, co-operation, and ideas from the other participants were remarkable.”

Ted Morse

 

“I really enjoyed the audio-visual materials and found the creative advertising tips as well as the strength of realizing your products benefits resourceful.”

Pedro Montesos

 

“The sharing of ideas and interactive activities were great and I really found the mystery shop audio presentation and conference call options excellent resources.”

Keeley Gadd

National College of Business